Craft Memo

๊ฐ๊ด€์ ์œผ๋กœ "์ข‹์€ ๋””์ž์ธ"์ด ์žˆ์„๊นŒ์š”? ์•„๋‹ˆ๋ฉด, ๊ฐœ์„ฑ๊ณผ ์ทจํ–ฅ์— ๋”ฐ๋ผ ๊ทธ์ € ๋‹ค๋ฅผ ๋ฟ, ์–ด๋–ค ๋””์ž์ธ์ด ๋” ์ข‹๊ณ  ๋‚˜์˜๋‹ค๊ณ  ์–˜๊ธฐํ•  ์ˆ˜ ์—†๋Š” ๊ฒƒ์ธ๊ฐ€์š”?

์ œ๊ฐ€ ์ž์ฃผ ์ธ์šฉํ•˜๋Š” ํด ๊ทธ๋ž˜ํ–„(Paul Graham)์€ ๋””์ž์ธ์—๋Š” ๋ถ„๋ช… ์ข‹์€ ๋””์ž์ธ๊ณผ ๋‚˜์œ ๋””์ž์ธ์ด ์žˆ๋‹ค๊ณ  ๋งํ•ฉ๋‹ˆ๋‹ค. ๋งŽ์€ ์‚ฌ๋žŒ์ด '์ทจํ–ฅ'๊ณผ '๊ฐœ์„ฑ'์€ ์ฃผ๊ด€์ ์ด๊ธฐ ๋•Œ๋ฌธ์—, ๋””์ž์ธ์—๋Š” ์ข‹๊ณ  ๋‚˜์œ ๊ฒƒ์ด ์—†๊ณ , ๋‹ค๋ฅธ ๊ฒƒ์ด๋ผ๊ณ  ์–˜๊ธฐ๋ฅผ ํ•ฉ๋‹ˆ๋‹ค. ํด ๊ทธ๋ž˜ํ–„์€ "๊ฐ์ž ๋‹ค๋ฅธ ๊ฒƒ์ด๊ณ  ์ทจํ–ฅ ์ฐจ์ด์ผ ๋ฟ์ด๋ผ๋ฉด, ์šฐ๋ฆฌ๋Š” ์ด ์ฃผ์ œ์— ๋Œ€ํ•ด ๋…ผ์˜๋ฅผ ํ•  ํ•„์š”๊ฐ€ ์—†๋‹ค. ๋ชจ๋‘์˜ ๋””์ž์ธ์€ ์ด๋ฏธ ์™„๋ฒฝํ•˜๋‹ˆ๊นŒ."๋ผ๋ฉฐ ์ทจํ–ฅ์˜ ์ด๋ฆ„ ์•„๋ž˜ ๋””์ž์ธ์—๋Š” ๊ฐ๊ด€์  ๊ธฐ์ค€์ด ์—†๋‹ค๋Š” ์˜ค๋ฅ˜๋ฅผ ์ง€์ ํ•ฉ๋‹ˆ๋‹ค.

์šฐ๋ฆฌ๋Š” ๋ถ„๋ช…ํžˆ ์ข‹๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š” ๋””์ž์ธ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋ˆ„๊ตฌ๋‚˜ ๋‹ค ๋นˆ์น˜์˜ ๊ทธ๋ฆผ์„ ์ธ์ •ํ•˜๊ณ , ๋กœ๋งˆ์˜ ์ฝœ๋กœ์„ธ์›€์„ ๋Œ€๋‹จํ•˜๋‹ค๊ณ  ์—ฌ๊ธฐ๋ฉฐ, ์—ํŽ ํƒ‘์„ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ๊ฑด์ถ•๋ฌผ ์ค‘ ํ•˜๋‚˜๋กœ ์—ฌ๊น๋‹ˆ๋‹ค.

์šฐ๋ฆฌ๋Š” ์–ด๋ ธ์„ ๋•Œ๋ถ€ํ„ฐ ์ทจํ–ฅ์„ ์กด์ค‘ํ•ด์•ผ ํ•œ๋‹ค๋Š” ๊ต์œก์„ ๋ฐ›์œผ๋ฉด์„œ๋„ ๋ฏธ์ˆ ๊ด€์„ ๊ฒฌํ•™ํ•˜๋ฉด ๋‹ค ๋นˆ์น˜์˜ ๊ทธ๋ฆผ์€ "์ข‹์€ ๊ฒƒ"์ด๋ผ๊ณ  ๋ฐฐ์›Œ์™”์Šต๋‹ˆ๋‹ค. ์†Œ์œ„ "๊ฐœ์ธ์˜ ์ทจํ–ฅ," "๊ฐœ์ทจ"๋กœ ๋งˆ๋ฌด๋ฆฌํ•˜๋ ค๋Š” ๋Œ€ํ™”๋Š” ๊ทธ์ € ๋…ผ์Ÿ์„ ํ”ผํ•˜๋Š” ์•„์ฃผ ์ข‹์€ ๋ฐฉ๋ฒ•์ผ ๋ฟ, ์‹ค์ œ๋กœ๋Š” ์ทจํ–ฅ ๋„ˆ๋จธ์— ์ ˆ๋Œ€์ ์ธ ์ข‹์€ ๋””์ž์ธ์˜ ๊ธฐ์ค€์ด ์กด์žฌํ•œ๋‹ค๋Š” ๊ฒƒ์ด์ง€์š”.

ํด ๊ทธ๋ž˜ํ–„์€ ์šฐ๋ฆฌ๊ฐ€ ์ด ์ ์„ ๋น„๋กœ์†Œ ๊นจ๋‹ซ๋Š” ์‹œ์ ์€, ์šฐ๋ฆฌ๊ฐ€ ์ง์ ‘ ์šฐ๋ฆฌ ์†์œผ๋กœ ๋ฌด์–ธ๊ฐ€๋ฅผ ๋””์ž์ธํ•ด ๋ณผ ๋•Œ๋ผ๊ณ  ์–˜๊ธฐํ•ฉ๋‹ˆ๋‹ค. ์†Œํ”„ํŠธ์›จ์–ด๋ฅผ ๋งŒ๋“œ๋Š” ์Šคํƒ€ํŠธ์—…์„ ์ฐฝ์—…ํ•˜๋ฉด์„œ ๊ณต๊ฐ์ด ๋” ๊ฐ€๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.

์•„๋žซ๊ธ€์€ ์ œ๊ฐ€ ํด ๊ทธ๋ž˜ํ–„์ด 2004๋…„์— ์“ด ์ฑ…์ธ Hackers & Painters์—์„œ ๋‚˜์˜ค๋Š” ์ข‹์€ ๋””์ž์ธ์„ ๋งŒ๋“œ๋Š” 14๊ฐ€์ง€ ์š”์†Œ๋ฅผ ์š”์•ฝ ๋ฐ ๋ฒˆ์—ญํ•œ ๊ธ€์ž…๋‹ˆ๋‹ค.

"Beauty is the first test: there is no permanent place in this world for ugly mathematics."

"์•„๋ฆ„๋‹ค์›€์€ ์ฒซ ๋ฒˆ์งธ ๊ด€๋ฌธ์ด๋‹ค. ์ด ์„ธ์ƒ์— ๋ชป ์ƒ๊ธด ์ˆ˜ํ•™์ด ์„ค ์ž๋ฆฌ๋Š” ์—†๋‹ค."

โ€“ G.H. Hardy, A Mathematician's Apology

โ€“ Chris


Craft News

1/ ์ข‹์€ ๋””์ž์ธ์„ ๋งŒ๋“œ๋Š” 14๊ฐ€์ง€ ์š”์†Œ

์ข‹์€ ๋””์ž์ธ์„ ๋งŒ๋“œ๋Š” 14๊ฐ€์ง€ ์š”์†Œ
๋งŒ์ผ ์ทจํ–ฅ์€ ๊ฐ์ž ๋‹ค๋ฅด๋‹ˆ๊นŒ ๋””์ž์ธ์— ์ข‹๊ณ  ๋‚˜์œ ๊ฒƒ์ด ์—†๋‹ค๊ณ  ์–˜๊ธฐํ•œ๋‹ค๋ฉด, ์šฐ๋ฆฌ๋Š” ์ด ์ฃผ์ œ์— ๋Œ€ํ•ด์„œ ๋…ผ์˜๋ฅผ ํ•  ํ•„์š”๊ฐ€ ์—†๋‹ค. ๋ชจ๋‘์˜ ๋””์ž์ธ์€ ์ด๋ฏธ ์™„๋ฒฝํ•˜๋‹ˆ๊นŒ.

Y Combinator์˜ ์ฐฝ๋ฆฝ์ž์ด์ž 1์„ธ๋Œ€ ํด๋ผ์šฐ๋“œ ์„œ๋น„์Šค Viaweb์„ ์ฐฝ์—…ํ•ด์„œ ์•ผํ›„!์— ๋งค๊ฐํ•œ ํด ๊ทธ๋ž˜ํ–„(Paul Graham)์ด ๋งํ•˜๋Š” "์ข‹์€ ๋””์ž์ธ์„ ๋งŒ๋“œ๋Š” 14๊ฐ€์ง€ ์š”์†Œ.

1. ์ข‹์€ ๋””์ž์ธ์€ ๋‹จ์ˆœํ•˜๋‹ค.
2. ์ข‹์€ ๋””์ž์ธ์€ ์‹œ๊ฐ„์— ๊ตฌ์• ๋ฐ›์ง€ ์•Š๋Š”๋‹ค.
3. ์ข‹์€ ๋””์ž์ธ์€ ์˜ณ์€ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•œ๋‹ค.
4. ์ข‹์€ ๋””์ž์ธ์€ ์ œ์•ˆํ•œ๋‹ค.
5. ์ข‹์€ ๋””์ž์ธ์€ ์žฌ๋ฐŒ๋‹ค.
6. ์ข‹์€ ๋””์ž์ธ์€ ํ•˜๊ธฐ ์–ด๋ ต๋‹ค.
7. ์ข‹์€ ๋””์ž์ธ์€ ์‰ฌ์›Œ ๋ณด์ธ๋‹ค.
8. ์ข‹์€ ๋””์ž์ธ์€ ๋Œ€์นญ์ด ์žกํ˜€์žˆ๋‹ค.
9. ์ข‹์€ ๋””์ž์ธ์€ ์ž์—ฐ์„ ๋‹ฎ์•˜๋‹ค.
10. ์ข‹์€ ๋””์ž์ธ์€ ๋‹ค์‹œ ๋””์ž์ธํ•˜๋Š” ๊ฒƒ์ด๋‹ค.
11. ์ข‹์€ ๋””์ž์ธ์€ ๋ชจ๋ฐฉํ•œ๋‹ค.
12. ์ข‹์€ ๋””์ž์ธ์€ ๋Œ€๊ฒŒ ์ด์ƒํ•˜๋‹ค.
13. ์ข‹์€ ๋””์ž์ธ์€ ํ•œ๊บผ๋ฒˆ์— ๋‚˜ํƒ€๋‚œ๋‹ค.
14. ์ข‹์€ ๋””์ž์ธ์€ ๋„์ „์ ์ด๋‹ค.


2/ ์™œ Time Block ํ•ด์•ผ ํ•˜๋Š” ๊ฐ€?

ํ•˜๋ฃจ๋ฅผ 1์‹œ๊ฐ„, 30๋ถ„ ๋‹จ์œ„๋กœ ๊ณ„ํšํ•˜๊ณ  ํ•  ์ผ์— ์‹œ๊ฐ„์„ ํ• ๋‹นํ•ด์•ผ ํ•˜๋Š” ์ด์œ  (Time Blocking)
์ฃผ 40์‹œ๊ฐ„ ์ผํ•ด์„œ +60์‹œ๊ฐ„์˜ ์ƒ์‚ฐ์„ฑ ๋งŒ๋“ค๊ธฐ

Time Block์„ ํ•ด์•ผ ํ•˜๋Š” ์ด์œ ๋Š” ๊ฐ„๋‹จํ•˜๋‹ค. ์—„์ฒญ๋‚œ ์–‘์˜ ์ƒ์‚ฐ์„ฑ ํ–ฅ์ƒ์„ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ์นผ ๋‰ดํฌํŠธ์— ๋”ฐ๋ฅด๋ฉด ์ฃผ 40์‹œ๊ฐ„์„ ์ผํ•˜๋”๋ผ๋„ Time Block์„ ํ–ˆ์„ ๊ฒฝ์šฐ Time Block์ด๋‚˜ ๋‹ค๋ฅธ ์‹œ์Šคํ…œ ์—†์ด 60์‹œ๊ฐ„ ์ด์ƒ์„ ์ผํ•ด์•ผ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š” ์•„์›ƒํ’‹์„ ๋‚ผ ์ˆ˜ ์žˆ๋‹ค๊ณ  ํ•œ๋‹ค.

์‹œ๊ฐ„์„ ํšจ์œจ์ ์œผ๋กœ ์“ฐ๊ธฐ ์œ„ํ•ด์„œ๋Š” ์‹œ๊ฐ„์— ๋Œ๋ ค๋‹ค๋‹ˆ๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ, ์‹œ๊ฐ„์„ ๊ด€๋ฆฌํ•ด์•ผ ํ•œ๋‹ค. ์ ์ ˆํ•œ ์‹œ์Šคํ…œ๊ณผ ํ”„๋กœ์„ธ์Šค ์—†์ด ๋ˆˆ์•ž์— ์žˆ๋Š” ์ผ๋“ค์„ ์ฒ˜๋ฆฌํ•˜๋Š” ๋ฐฉ์‹์œผ๋กœ ํ•˜๋ฃจ๋ฅผ ๋‹ค ์“ฐ๊ฒŒ ๋˜๋ฉด, ์ •์ž‘ ๋‚ด๊ฐ€ ํ•ด์•ผ ํ•  ์ค‘์š”ํ•œ ์ผ์„ ํ•˜์ง€ ๋ชปํ•  ์ˆ˜๋„ ์žˆ๊ณ , ์–ด์ฉŒ๋ฉด ์šฐ์„ ์ˆœ์œ„ ๊ด€๋ฆฌ๊ฐ€ ๋˜์ง€ ์•Š์•„ ์‚ฌ์†Œํ•œ ์ผ๋งŒ ํ•˜๋‹ค๊ฐ€ ํ•˜๋ฃจ๋ฅผ ๋‹ค ์จ๋ฒ„๋ฆด ์ˆ˜๋„ ์žˆ๊ฒŒ ๋œ๋‹ค.

์‹œ๊ฐ„์„ ๋ฏธ๋ฆฌ ๊ณ„ํšํ•˜๊ณ  ํ•  ์ผ์— ์‹œ๊ฐ„์„ ํ• ๋‹นํ•˜๋Š” ์Šต๊ด€์„ ๊ธธ๋“ค์ด๋ฉด, ๋‚ด๊ฐ€ ์‹œ๊ฐ„์„ ์–ด๋””์—๋‹ค๊ฐ€ ์“ฐ๋Š”์ง€ ์•Œ ์ˆ˜ ์žˆ๊ณ , ์ค‘์š”ํ•œ ์ผ์— ์–ผ๋งˆํผ ๋งŽ์€ ์‹œ๊ฐ„์„ ์Ÿ๋Š”์ง€๋„ ํŒŒ์•…ํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ๋ฌด์—‡๋ณด๋‹ค ์‹œ๊ฐ„์ด ๋‚˜๋ฅผ ์†Œ๋น„ํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ ๋‚ด๊ฐ€ ์‹œ๊ฐ„์„ ์†Œ๋น„ํ•จ์œผ๋กœ ๋” ์ข‹์€ ๊ฒฐ๊ณผ๋ฅผ ๊ธฐ๋Œ€ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋œ๋‹ค.


3/ ์ œ๋Œ€๋กœ ๋ฐฐ์šฐ๋ ค๋ฉด, ์‹คํ–‰ํ•˜๋ผ. ๋ฌด์–ธ๊ฐ€๋ฅผ ๊ฑธ๊ณ . (ํ”„๋ฆฌ๋ฏธ์—„)

์ œ๋Œ€๋กœ ๋ฐฐ์šฐ๋ ค๋ฉด, ์‹คํ–‰ํ•˜๋ผ. ๋ฌด์–ธ๊ฐ€๋ฅผ ๊ฑธ๊ณ .
๊ทธ๋Ÿฌ๋‚˜ ์‚ฌ๋ก€๋ฅผ ํ†ตํ•ด ๋ฐฐ์šฐ๋Š” ๊ฒƒ์—๋Š” ์—„์—ฐํ•œ ํ•œ๊ณ„๊ฐ€ ์กด์žฌํ•œ๋‹ค. ๋‚จ์˜ ์„ฑ๊ณต ๋ฐฉ์ •์‹์€ ์–ด์ œ์˜ 1๋“ฑ ๋กœ๋˜ ๋‹น์ฒจ ๋ฒˆํ˜ธ์™€๋„ ๊ฐ™๋‹ค. ์‚ฌ๋ก€๋กœ๋ถ€ํ„ฐ ๋ฐฐ์šธ ๊ฒƒ์€ ๋ฐฐ์šฐ๋Š” ๊ฒƒ์ด ๋งž์ง€๋งŒ, ๋‚ด ํ˜„์‹ค๋กœ 100% ์ ์šฉ๋˜์ง€๋Š” ์•Š๋Š”๋‹ค.
**ํ”„๋ฆฌ๋ฏธ์—„ ๊ตฌ๋…์ž๋ถ„๋“ค์€ ๋ฉฐ์น  ์ „์— ๋”ฐ๋กœ ์ด๋ฉ”์ผ์„ ๋ฐ›์œผ์…จ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ˜น์‹œ ๋ฐ›์ง€ ๋ชปํ•˜์…จ๋‹ค๋ฉด, ์ŠคํŒธ ๋ฉ”์ผํ•จ์„ ํ™•์ธํ•ด์ฃผ์„ธ์š”!

์ง„์‹ค์€ "์‚ฌ์‹ค"(fact) ํ›„์—์„œ์•ผ ๋‹น์—ฐํ•˜๊ฒŒ ๋ฐ›์•„๋“ค์—ฌ์ง„๋‹ค.

"Theyโ€™re only obvious after the fact." โ€“ Marc Andreessen

์šฐ๋ฆฌ๊ฐ€ ๋ฌด์–ธ๊ฐ€๋ฅผ ์ œ๋Œ€๋กœ ๋ฐฐ์šฐ๊ธฐ ์œ„ํ•ด์„œ๋Š” ์‚ฌ๋ก€ ์—ฐ๊ตฌ๋ณด๋‹ค๋Š” ์ง์ ‘ ์‹คํ–‰ํ•˜๋Š” ๊ฒƒ์ด ํ›จ์”ฌ ๋” ๋น ๋ฅด๊ณ , ํšจ์œจ์ ์ด๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ง์ ‘ ์‹คํ–‰ํ•˜๋˜, ๋‚ด๊ฐ€ ๊ฐ€์ง„ ๊ฒƒ์„ (์˜ˆ: ๊ฒฝ๋ ฅ, ๋ˆ, ๋ช…์˜ˆ, ์‹ ๋ขฐ, ์‹œ๊ฐ„ ๋“ฑ) ๊ฑธ๊ณ  ์‹คํ–‰ํ•ด์•ผ ํ•œ๋‹ค.

์‚ฌ๋ก€๋ฅผ ํ†ตํ•ด ๋ฐฐ์šฐ๋Š” ๊ฒƒ์—๋Š” ์—„์—ฐํ•œ ํ•œ๊ณ„๊ฐ€ ์กด์žฌํ•œ๋‹ค. ๋‚จ์˜ ์„ฑ๊ณต ๋ฐฉ์ •์‹์€ ์–ด์ œ์˜ 1๋“ฑ ๋กœ๋˜ ๋‹น์ฒจ ๋ฒˆํ˜ธ์™€๋„ ๊ฐ™๋‹ค. ์‚ฌ๋ก€๋กœ๋ถ€ํ„ฐ ๋ฐฐ์šธ ๊ฒƒ์€ ๋ฐฐ์šฐ๋Š” ๊ฒƒ์ด ๋งž์ง€๋งŒ, ๋‚ด ํ˜„์‹ค๋กœ 100% ์ ์šฉ๋˜์ง€๋Š” ์•Š๋Š”๋‹ค.


4/ Roam Research ์›จ๋น„๋‚˜ ์ˆ˜์š” ์กฐ์‚ฌ

์ œ Roam ๊ทธ๋ž˜ํ”„๋ฅผ ์‹œ๊ฐํ™”ํ•œ ์ด๋ฏธ์ง€์ž…๋‹ˆ๋‹ค.

์˜ˆ์ „์— Roam์— ๋Œ€ํ•œ ์†Œ๊ฐœ ๋ฐ ์‚ฌ์šฉ ๊ฒฝํ—˜์„ ์ •๋ฆฌํ•œ ๊ธ€์„ ์“ด ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค. Roam์ด ์œ ์šฉ์„ฑ์— ๋น„ํ•ด ์ง„์ž…์žฅ๋ฒฝ์ด ์กฐ๊ธˆ ๋†’์€ ํŽธ์ด๋ผ์„œ ์„ ๋œป ๋„์ž…ํ•˜๊ธฐ ์–ด๋ ค์›Œํ•˜์‹œ๋Š” ๊ฒƒ์„ ์•Œ๊ฒŒ ๋˜์—ˆ๋Š”๋ฐ์š”. Craft ๊ตฌ๋…์ž ๋ถ„๋“ค ์ค‘์— Roam ์‚ฌ์šฉ๋ฒ•๊ณผ ์ž˜ ์“ธ ๋ฐฉ๋ฒ•์— ๋Œ€ํ•œ ์›จ๋น„๋‚˜๋ฅผ ์ง„ํ–‰ํ•˜๋ฉด ๋ช‡ ๋ถ„ ์ •๋„๊ฐ€ ์ฐธ์—ฌํ•˜์‹ค์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ์ฐธ๊ณ ๋กœ ํ”„๋ฆฌ๋ฏธ์—„ ๊ตฌ๋…์ž ๋ถ„๋“ค์€ "Roam 200% ํ™œ์šฉํ•˜๊ธฐ ๊ฐ€์ด๋“œ"๋„ ์žˆ์Šต๋‹ˆ๋‹ค.

ํ”„๋ฆฌ๋ฏธ์—„ ๊ตฌ๋…์ž๋ถ„๋“ค์— ํ•œํ•ด์„œ, 5๋ช… ์ด์ƒ์ด ์ฐธ์—ฌ ์˜์‚ฌ๋ฅผ ์•Œ๋ ค์ฃผ์‹œ๋ฉด ์ง„ํ–‰ํ•˜๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

Roam Research ์›จ๋น„๋‚˜ ์‹ ์ฒญํ•˜๊ธฐ (ํ”„๋ฆฌ๋ฏธ์—„ ๊ตฌ๋…์ž only)


Reads, Things, and News

1/ "One to One Million": ์Šค์ผ€์น˜(Sketch)๊ฐ€ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ํ†ตํ•ด ๋ฐฑ๋งŒ๋ช…์˜ ์œ ์ €๋ฅผ ๋ชจ์„ ์ˆ˜ ์žˆ์—ˆ๋˜ ์ด์•ผ๊ธฐ

From one to one million: how we grew Sketch around our incredible community
To celebrate our tenth anniversary, we chatted to some of the Sketch team about how we grew to reach an amazing milestone

2019๋…„์— Sketch๋Š” 1๋ฐฑ๋งŒ ๋ช…์˜ ์œ ์ €๋ฅผ ๋ŒํŒŒํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. Emanuel์ด ์ฒ˜์Œ Sketch๋ฅผ ๋งŒ๋“ค๊ฒŒ ๋œ ๊ณ„๊ธฐ๋Š” ๊ทธ์ € ๊ทธ๊ฐ€ ํ•„์š”ํ•ด์„œ ๋งŒ๋“  ๋””์ž์ธ ๋„๊ตฌ์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ๋•Œ์˜ ๊ทธ๋Š” ์•„๋งˆ๋„ ์˜ค๋Š˜๋‚ ์˜ Sketch๋ฅผ ์ƒ์ƒํ•˜๊ธฐ ์–ด๋ ค์› ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ย Sketch๋Š” UX, UI ๋””์ž์ธ์— ํŠนํ™”๋œ ๋„๊ตฌ๋กœ์จ Adobe๊ฐ€ ๋…์ ํ•˜๊ณ  ์žˆ๋˜ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ๋””์ž์ธ ์†Œํ”„ํŠธ์›จ์–ด ์‹œ์žฅ์˜ ์ƒˆ๋กœ์šด ๋ณ€ํ˜์„ ์ผ์œผํ‚จ ํšŒ์‚ฌ์ž…๋‹ˆ๋‹ค.

์ตœ๊ทผ๊นŒ์ง€๋Š” Figma์˜ ํญ๋ฐœ์  ์„ฑ์žฅ์„ธ์— ์œ„์ถ•๋˜๊ธฐ๋„ ํ–ˆ์ง€๋งŒ, ์—ฌ์ „ํžˆ Sketch์˜ ์‹œ์žฅ ์ ์œ ์œจ์€ ๋…๋ณด์  1์œ„์ด๊ณ , ์ตœ๊ทผ Benchmark Capital๋กœ๋ถ€ํ„ฐ ํˆฌ์ž๋ฅผ ์œ ์น˜ํ•ด ์น˜์—ดํ•œ ๊ฒฝ์Ÿ์„ ๋ฒŒ์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋ณธ๋ฌธ์€ Sketch๊ฐ€ ์–ด๋–ป๊ฒŒ 1๋ช…์˜ ์œ ์ €, ์ฆ‰ ์ฐฝ์—…์ž์ธ Emanuel Sรก์—์„œ ์‹œ์ž‘ํ•ด์„œ ์˜ค๋Š˜ ๋ฐฑ๋งŒ ์œ ์ €๋ฅผ ๋ณด์œ ํ•œ ๋„๊ตฌ๋กœ ์„ฑ์žฅํ•˜๊ฒŒ ๋˜์—ˆ๋Š”์ง€์— ๋Œ€ํ•œ ์–˜๊ธฐ์ž…๋‹ˆ๋‹ค.

10๋…„ ์ „์˜ ๋””์ž์ธ ์—…๊ณ„๋Š” ์˜ค๋Š˜์˜ ๋ชจ์Šต๊ณผ ๋งŽ์ด ๋‹ฌ๋ž์Šต๋‹ˆ๋‹ค. ๋“œ๋ฆฌ๋ธ”(Dribbble)๋„ ์—†์—ˆ๊ณ , ์ธ์Šคํƒ€๊ทธ๋žจ(Instagram)๋„ ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ๋””์ž์ธ์„ ํ•  ์ˆ˜ ์žˆ๋Š” ๋„๊ตฌ๋„ ์ œํ•œ์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ์‹ค์ƒ ์–ด๋„๋น„(Adobe)์˜ Photoshop๊ณผ Illustrator, ๊ทธ๋ฆฌ๊ณ  Keynote, PowerPoint ์ •๋„๊ฐ€ ์œ ์ผํ–ˆ์–ด์š”.

"์šฐ๋ฆฌ๋Š” ์‚ฌ๋žŒ๋“ค์ด ์ธํ„ฐํŽ˜์ด์Šค ๋””์ž์ธ์ด ๊ทธ์ € ๋‚˜์ค‘์— ๋ง๋ถ™์ด๋Š” ๊ฒƒ์œผ๋กœ ์ƒ๊ฐํ•˜์ง€ ์•Š์•˜์œผ๋ฉด ํ–ˆ์–ด์š”. ์†Œํ”„ํŠธ์›จ์–ด๋ฅผ ๋งŒ๋“œ๋Š” ๋ฐ ์žˆ์–ด ์ธํ„ฐํŽ˜์ด์Šค ๋””์ž์ธ์€ ๋งค์šฐ ์ค‘์š”ํ•œ ๋‹จ๊ณ„์ž…๋‹ˆ๋‹ค. ์ข‹์€ ์†Œํ”„ํŠธ์›จ์–ด๋ฅผ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด์„œ๋Š” ํŒ€ ๊ตฌ์„ฑ์› ๋ชจ๋‘๊ฐ€ ์ธํ„ฐํŽ˜์ด์Šค๋ฅผ ์ดํ•ดํ•˜๊ณ  ์žˆ์–ด์•ผ ํ•˜๊ณ , ๋” ์ค‘์š”ํ•˜๊ฒŒ๋Š” ํŒ€ ์ „์›์ด ๋งŒ๋“œ๋Š” ์†Œํ”„ํŠธ์›จ์–ด๋ฅผ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ์šฐ๋ฆฌ Sketch ํŒ€์˜ ๋ชฉํ‘œ์˜ˆ์š”.

โ€œWe wanted a way to explain to people that interface design is not an afterthought. It is part of a huge process โ€” but itโ€™s not a small part. It needs to be well-done and understood by everyone involved. And most importantly it needs to be useable by everyone in the team. That was the goal with Sketch.โ€

- ์ž„๋งˆ๋ˆ„์—˜ ์‚ฌ(Emanuel Sรก), CDO & Co-Founder, Sketch

"Sketch ์ดˆ์ฐฝ๊ธฐ ์„ฑ์žฅ์€ "๊ทธ๋ƒฅ" ๋์Šต๋‹ˆ๋‹ค. ๊ฐ€๊ฒฉ, ์ œํ’ˆ, ๊ทธ๋ฆฌ๊ณ  ์ œํ’ˆ ๋‚ด์—์„œ ์œ ์ €๊ฐ€ ๋ˆ„๋ฆด ์ˆ˜ ์žˆ๋Š” ์ž์œ  ์ •๋„๊ฐ€ ๋งŽ์€ ์‚ฌ๋žŒ์ด Sketch์— ๊ด€์‹ฌ์„ ๋‘๊ฒŒ ํ•˜๋Š”๋ฐ ๊ธฐ์—ฌํ–ˆ๋˜ ๊ฒƒ ๊ฐ™์•„์š”."

Sketch๋Š” ์‹œ์ž‘๋ถ€ํ„ฐ ์˜ค๋กœ์ง€ macOS ํ™˜๊ฒฝ์—์„œ๋งŒ ์ œํ’ˆ์„ ๋งŒ๋“ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์˜๋„์ ์ธ๋ฐ์š”, ์• ํ”Œ์˜ ๋ธŒ๋žœ๋“œ ๋•์„ ๋ณด๊ณ ์ž ํ•จ๋„ ์žˆ์—ˆ๊ณ , macOS์—์„œ๋งŒ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ด "์ถฉ๋ถ„ํžˆ ๋‹ค๋ฆ„"์„ ์ธ์ง€ํ•  ์ˆ˜ ์žˆ๋Š” ์ฐจ๋ณ„ํ™” ์š”์†Œ์˜€๊ฑฐ๋“ ์š”. ๋ฌด์–ธ๊ฐ€๋ฅผ ๋งŒ๋“œ๋Š” "๋ฉ”์ด์ปค"๋“ค์ด ์‚ฌ์šฉํ•˜๋Š” OS, macOS์—์„œ๋งŒ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” Sketch๋Š” ๋””์ž์ด๋„ˆ๋“ค์˜ ์˜ํ–ฅ๋ ฅ์„ ๋†’์—ฌ์ค„ ์ˆ˜ ์žˆ๋Š” "๋ฌด์–ธ์˜ ์‹œ์œ„"์˜€๋˜ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.

Sketch ํŒ€์€ ๋งค์šฐ ์ดˆ์ฐฝ๊ธฐ๋ถ€ํ„ฐ ๊ฐ ์ง€์—ญ์˜ ์œ ์ €๋“ค์„ ๋งŒ๋‚˜๊ธฐ ์œ„ํ•ด ์ง์ ‘ ๋น„ํ–‰๊ธฐ๋ฅผ ํƒ€๊ณ  ์ „ ์„ธ๊ณ„๋ฅผ ๋Œ์•„๋‹ค๋…”์Šต๋‹ˆ๋‹ค. ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”, ํŒŒ๋ฆฌ, ๋ฉ•์‹œ์ฝ”์‹œํ‹ฐ, ๋ฒ ์ด์ง• ๋“ฑ์˜ ๋„์‹œ๋ฅผ ๋Œ์•„๋‹ค๋‹ˆ๋ฉฐ ๊ฐ ์ง€์—ญ์˜ ์œ ์ €๋“ค๊ณผ ์ง์ ‘ ๋งŒ๋‚˜์„œ ํ”ผ๋“œ๋ฐฑ์„ ๋“ค์—ˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.

์ด ํ”ผ๋“œ๋ฐฑ์€ ๊ณง๋ฐ”๋กœ Sketch ์•ฑ์„ ํ–ฅ์ƒํ•˜๋Š” ๋ฐ ์“ฐ์˜€์Šต๋‹ˆ๋‹ค. Sketch๋Š” ์ง€๊ธˆ๋„ ์œ ์ €๋“ค์˜ ํ”ผ๋“œ๋ฐฑ์„ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์ธ์‚ฌ์ดํŠธ๋กœ ๊ผฝ๋Š”๋ฐ, ๋ณธ๋ฌธ์— ๋”ฐ๋ฅด๋ฉด Sketch ํšŒ์‚ฌ ๋‚ด ๋ชจ๋“  ๋ถ€์„œ๊ฐ€ ๋ฐฉ์‹์ด ์–ด๋–ป๋“  ๊ฐ„์— ์œ ์ €๋“ค์˜ ํ”ผ๋“œ๋ฐฑ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ์›€์ง์ธ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.

Sketch ์ดˆ๊ธฐ๋ถ€ํ„ฐ Sketch๋Š” ์—์ฝ”์‹œ์Šคํ…œ์„ ๊ตฌ์ถ•ํ•˜๋Š”๋ฐ ๋งค์šฐ ํฐ ๋…ธ๋ ฅ์„ ๊ธฐ์šธ์˜€์Šต๋‹ˆ๋‹ค. ํ”Œ๋Ÿฌ๊ทธ์ธ๊ณผ ์ต์Šคํ…์…˜์„ ์ปค๋ฎค๋‹ˆํ‹ฐ์™€ ํ•จ๊ป˜ ๊ฐœ๋ฐœํ•˜๊ณ , Sketch๊ฐ€ ๋” ์ค‘์š”ํ•œ ์šฐ์„ ์ˆœ์œ„๋ฅผ ํ•ด๊ฒฐํ•ด์•ผ ํ•˜๋Š” ์ˆœ๊ฐ„์— Sketch์˜ ์ปค๋ฎค๋‹ˆํ‹ฐ๋Š” ๋Š˜ ์ž๋ฐœ์ ์œผ๋กœ ๋‚˜์„œ์„œ ํ”Œ๋Ÿฌ๊ทธ์ธ์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.

"์Šค์ผ€์น˜(Sketch)์™€ ๊ฐ™์€ ๋„๊ตฌ๋ฅผ ๋งŒ๋“ค๋‹ค ๋ณด๋ฉด, ์ •๋ง ๋ฌดํ•œ๋Œ€๋กœ ๊ธฐ๋Šฅ์„ ๋ถ™์ผ ์ˆ˜๋„ ์žˆ๊ธฐ์— ์‚ฐ๋งŒํ•ด์ง€๊ธฐ ์‰ฝ์Šต๋‹ˆ๋‹ค."
โ€œWhen creating a tool like Sketch, you can easily get distracted with an infinite amount of potential features to add,โ€
โ€“ Ale Muรฑoz, Developer Relations Manager at Sketch

ํŠน์ • ๊ธฐ๋Šฅ์„ ๊ฐœ๋ฐœํ•˜๊ธฐ๋ณด๋‹ค ๋” ์ค‘์š”ํ•œ ์šฐ์„ ์ˆœ์œ„์— ๋†“์—ฌ์žˆ์—ˆ์„ ๋•Œ, ์ปค๋ฎค๋‹ˆํ‹ฐ๊ฐ€ ๊ทธ ๊ธฐ๋Šฅ์„ ํ”Œ๋Ÿฌ๊ทธ์ธ์œผ๋กœ ๋งŒ๋“ค์–ด ์ฃผ์—ˆ๊ณ , ๋•๋ถ„์— Sketch๋Š” ์˜ค์ง Sketch ํŒ€๋งŒ์ด ๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š” ๊ฒƒ๋“ค์„ ์ด๋ฅธ ์‹œ๊ฐ„ ์•ˆ์— ๋งŒ๋“ค ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ์ฃ .

Sketch๊ฐ€ ์ดˆ์ฐฝ๊ธฐ์— ๋‚ด๋ฆฐ ์ค‘์š”ํ•œ ๊ฒฐ์ • ์ค‘ ํ•˜๋‚˜๋Š” ๋ฐ”๋กœ Sketch ํŒŒ์ผ์„ ๊ณต๊ฐœํ–ˆ๋˜ ๊ฒƒ์ธ๋ฐ, ๋•๋ถ„์— ์œ ์ €๋“ค์€ Sketch ํŒŒ์ผ์„ ๊ฐ–๊ณ  ์ƒˆ๋กœ์šด ๋„๊ตฌ๋ฅผ ๋งŒ๋“ค๊ฑฐ๋‚˜, ์•„๋‹ˆ๋ฉด ๋‹ค๋ฅธ ๋„๊ตฌ์—์„œ Sketch ํŒŒ์ผ์„ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. Sketch ์ปค๋ฎค๋‹ˆํ‹ฐ์˜ ์˜ํ–ฅ๋ ฅ์„ ํฌ๊ฒŒ ๋„์™€์ค€ ์ค‘์š”ํ•œ ๊ฒฐ์ •์ด์—ˆ์ฃ .

์ €๋Š” ์ด ๊ธ€์„ ์ฝ์œผ๋ฉด์„œ Sketch ํŒ€์ด ์–ผ๋งˆ๋‚˜ ์ง„์ทจ์ ์ธ ํŒ€์ธ์ง€๋ฅผ ์ฝ์„ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์†Œํ”„ํŠธ์›จ์–ด๋ฅผ ๋งŒ๋“ค๋‹ค ๋ณด๋‹ˆ, Sketch๊ฐ€ ์‹œ๊ฐ„์„ ๋‚ด์–ด ๊ฐ ๋‚˜๋ผ์˜ ์œ ์ €๋“ค์„ ์ง์ ‘ ๋งŒ๋‚˜๋Ÿฌ ๋‹ค๋‹Œ ๊ฒƒ์ด ์‰ฝ์ง€๋งŒ์€ ์•„๋‹Œ ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์œ ์ €์™€ ๋Œ€ํ™”ํ•œ๋‹ค๋Š” ๊ฒƒ์ด, ์ƒ๊ฐ๋ณด๋‹ค ๊ทธ๋ฆฌ ์ƒ์‚ฐ์ ์ธ ๋Œ€ํ™”๋Š” ์•„๋‹™๋‹ˆ๋‹ค. ํ”ผ๋“œ๋ฐฑ์ด ๊ทธ๋ ‡๊ฒŒ ์„ ํ˜•์ ์œผ๋กœ, ์ƒ์‚ฐ์ ์œผ๋กœ ์˜ค์ง€ ์•Š๊ฑฐ๋“ ์š”. ๋Œ๋ ค ๋งํ•˜๊ณ , ๋”ด๋งํ•˜๊ณ , ๋˜ ๋‚˜๋Š” ๋‚˜๋Œ€๋กœ ํšŒ์‚ฌ์™€ ์ œํ’ˆ์„ ๋Œ€ํ‘œํ•˜๋‹ค ๋ณด๋‹ˆ ์ž˜ ๋ณด์—ฌ์•ผ ํ•˜๋Š” ๊ฒƒ๋„ ์žˆ์–ด์„œ ๋งŽ์€ ์—๋„ˆ์ง€๋ฅผ ์Ÿ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.

๊ทธ๋“ค์˜ ์„ฑ์žฅ ๋’ท๋ฐฐ๊ฒฝ์—๋Š” ์ปค๋ฎค๋‹ˆํ‹ฐ๊ฐ€ ๋ถ„๋ช… ์žˆ์ง€๋งŒ, ๊ทธ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์ž˜ ๊ตฌ์ถ•ํ•œ ๊ฒƒ์€ ํ•„ํžˆ ์ง„์ทจ์ ์ธ Sketch ํŒ€์˜ drive์˜€์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

๊ฐ™์ด ๋ณด๋ฉด ์ข‹์„ ๊ธ€:

Figma๋Š” ์™œ ์ด๊ธฐ๋Š” ๊ฐ€? (Why Figma Wins)

ํ’‹๋‚ด๊ธฐ ์ฐฝ์—…์ž์˜ ์Šคํƒ€ํŠธ์—… ์ฐฝ์—…ํ•˜๊ธฐ_4ํ™” ์ดˆ๊ธฐ์œ ์ € 1000๋ช… ๋งŒ๋“ค๊ธฐ


2/ ๋‰ด์š•ํƒ€์ž„์Šค์˜ 1์ฃผ์ผ์— 1๋‹ฌ๋Ÿฌ ๊ตฌ๋…๋ฃŒ Deal

The New York Times๊ฐ€ ์ง€๊ธˆ ๊ตฌ๋…๋ฃŒ๋ฅผ 1์ฃผ์ผ์— $1๋กœ ํ• ์ธ ํ–‰์‚ฌํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ง€๊ธˆ ๊ฐ€์ž…ํ•˜๋ฉด, 1๋…„์„ $1/์ฃผ ๊ตฌ๋…๋ฃŒ๋ฅผ lock-inํ•  ์ˆ˜ ์žˆ๋‚˜ ๋ด…๋‹ˆ๋‹ค.

NYT๊ฐ€ ์šฐ๋ฆฌ ์‚ฌํšŒ์— ๊ฐ–๋Š” ์˜๋ฏธ์™€ ์—ญํ• ์€ ์ƒ๊ฐ๋ณด๋‹ค ๋งค์šฐ ํฝ๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๋งค์ฒด (Wall Street Journal, Washington Post)๋“ค๋„ ์ ์ง€ ์•Š์€ ์˜ํ–ฅ๋ ฅ์„ ๊ฐ–๊ณ  ์žˆ์ง€๋งŒ NYT์˜ ๊ด€์ ๊ณผ ๋ณด๋„ํ•˜๋Š” ๋ฐฉํ–ฅ์„ฑ ๋“ฑ ๋ฏธ๊ตญ ์ „์ฒด์˜ domestic ๋‰ด์Šค ์–ด์  ๋‹ค๋ฅผ ํ™•๋ฆฝํ•˜๋Š” ์—ญํ• ์„ ๊ฐ–๊ณ  ์žˆ๋‹ค๊ณ  ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์ข‹์•„ํ•˜๋Š” ์ž‘๊ฐ€๋“ค์ค‘ ํ•œ๋ช…์ธ Ben Thompson์ด ์ตœ๊ทผ ๊ทธ์˜ ๋‰ด์Šค๋ ˆํ„ฐ Stratechery์—์„œ "NYT์˜ ๋ณด๋„๋Š” ๊ณง ๊ทธ๋‚  ์ €๋… ๋‰ด์Šค๋ฐ์Šคํฌ ์•ต์ปค๋“ค์˜ ์ฃผ์ œ๋กœ ์ด์–ด์ง€๊ณ , ๊ทธ ๋‹ค์Œ๋‚  ์ง€์—ญ ์‹ ๋ฌธ์— ์‹ค๋ฆฌ๊ฒŒ ๋œ๋‹ค"๋ผ๊ณ  ์–˜๊ธฐํ•˜๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค. ์•„๋ฌดํŠผ ์ถ”์ฒœ!


Craft ์•ˆ๋‚ด

๋ธ”๋กœ๊ทธ: www.chrischae.kr & ๊ตฌ๋…ํ•˜๊ธฐ

๋‰ด์Šค๋ ˆํ„ฐ(๋ฉ”๋ชจ) ๋ชจ์Œ: www.chrischae.kr/tag/memo

๋ฌธ์˜/ํ”ผ๋“œ๋ฐฑ: ์ด ์ด๋ฉ”์ผ์— ๋‹ต์žฅํ•˜์‹œ๊ฑฐ๋‚˜, chae@hey.com ์œผ๋กœ ์ด๋ฉ”์ผ ํ•œ ํ†ต ๋ณด๋‚ด์ฃผ์„ธ์š”.